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About

We are an online concept store based in Malta, where you can find carefully selected handmade items made in northern Europe and based on good design and aesthetics. We are in constant search of the designers who favour simplicity, functionality and a minimalistic approach. Once found, we put their products on our store for our beloved customers to purchase.

By selecting the products to our store, we always refer to simple but brilliant 10 Principles of Good Design by the legendary designer Dieter Rams:

1. Good design is innovative

2. Good design makes a product useful

3. Good design is aesthetic

4. Good design makes a product understandable

5. Good design is unobtrusive

6. Good design is honest

7. Good design is long-lasting

8. Good design is thorough down to the last detail

9. Good design is environmentally-friendly

10. Good design is as little design as possible

 

should we never forget - LESS IS MORE